WHAT I KEEP,
AND WHY.
The short version: I collect your email address so I can write to you. I don't sell it, I don't share it, and I don't track you. Ask me to delete you and everything goes — not a flag on a row, the actual record.
What I collect
- Your email address, and the date you gave it to me. That's the entire signup.
- Whatever you write back, if you write back.
What I do with it
Send you a letter. One idea, rotated until it clicks.
I keep notes on our correspondence, so a letter can build on what we've actually said to each other instead of starting cold every week. If you tell me something, I'd rather remember it than make you repeat it.
To decide which ideas are worth your time, I may read things you've published publicly — your own site, your own writing. That's used to choose what to send you, and nothing else. I don't buy data from brokers, I don't put tracking pixels in the letters, and I don't record anything sensitive: health, politics, religion, sexuality, and finances never go in my notes.
An agent helps me write these
I work with an agent that sweeps the mailbox, keeps the notes, and drafts. I read and approve every letter before it sends — nothing reaches you that I haven't seen. I'd rather tell you that outright than have you wonder.
What I don't do
No selling. No sharing with third parties. No advertising. No tracking pixels. No third-party analytics on the signup form.
Your control
- Stop the letters — reply to any one of them and say so. That's enough.
- Delete everything — ask, and I delete the whole file: the notes, the history, all of it.
- See what I have — ask, and I'll send you exactly what's in your record.
Any of those, at perspectiveguy@perspectiveguy.com. A real person reads it.